The lead-finding tool web designers swipe right on

Swipe. Score. Sign clients.

Site Flip scans thousands of local businesses, scores their websites on SEO, design & speed, then serves up the ones most likely to pay you for a redesign — one card at a time.

Start finding leads free

Sunrise Bakery

Round Rock, TXRestaurant
warm
SEO
42
Design
35
Speed
48
4.5(89 reviews)
Great business, terrible site

Joe's Plumbing

Austin, TXPlumbing
hot
SEO
18
Design
12
Speed
31
4.8(127 reviews)
Great business, terrible site
10K+
Leads discovered
500+
Designers using Site Flip
85%
Avg. close rate increase
<2 min
Setup time
Features

Everything you need to fill your pipeline

Stop cold calling. Stop guessing. Stop spending hours on Google Maps. Site Flip automates the entire lead discovery process so you can focus on what you do best — designing great websites.

Smart Lead Discovery

10,000+ businesses scanned. You just pick the city.

Our engine taps into Google Places API to scan thousands of local businesses across your target cities. Plumbers, dentists, restaurants, HVAC, roofers, salons — we search dozens of niches within a configurable radius and surface the ones running on outdated, broken, or amateur websites. You never have to manually hunt for prospects again.

  • Google Places API integration
  • 50+ business niches scanned
  • Configurable search radius per city
  • Background generation while you sleep

AI-Powered Quality Scoring

Three scores. One glance. You know exactly how bad their site is.

Every lead is analyzed across three critical axes: SEO (heading structure, meta tags, structured data, mobile-friendliness), Design Quality (AI-powered visual assessment of layout, colors, and typography), and Page Speed (via Google PageSpeed Insights). The combined overall score tells you instantly who needs help the most.

  • SEO audit: headings, meta, schema, mobile
  • AI design assessment: layout, color, type
  • Google PageSpeed performance metrics
  • Combined overall quality score (0–100)

Temperature Rating System

Not all leads are equal. We rank them by likelihood to buy.

Our proprietary algorithm factors in website quality, business type, Google ratings, and review count to assign each lead a temperature: Hot leads have terrible websites but great businesses — they care enough to have 4.8 stars, they just haven’t invested in their site. These are the ones who will pay you.

  • Hot: bad site + great business = buyer
  • Warm: mixed signals, worth pursuing
  • Cool: decent site, harder sell
  • Cold: great site, probably won’t buy

Visual Site Preview

See their current site without ever leaving the app.

Every lead comes with full desktop and mobile screenshots of their existing website, powered by Thum.io integration. Assess the quality instantly. See exactly what you would be replacing. No more opening dozens of browser tabs — every piece of intel is right on the lead card.

  • Desktop & mobile screenshots
  • Instant visual assessment
  • Powered by Thum.io
  • Never leave the app to evaluate

Pipeline / Kanban Board

Drag. Drop. Close. Your entire sales pipeline, visualized.

Move leads through a 6-column drag-and-drop Kanban board: Favorited, Contacted, Proposal, Proposal Sent, Won, and Lost. See summary stats per column. Track every deal from the moment you discover it to the moment you close it. No more spreadsheets. No more guessing where each lead stands.

  • 6-column drag-and-drop board
  • Favorited → Won pipeline flow
  • Per-column summary stats
  • One-click status transitions

AI Outreach Tools

Never write a cold email from scratch again.

Our AI email composer, powered by Claude, generates personalized outreach based on each lead’s analysis data. Select a lead, choose a template, and get a professional email draft in seconds. Customize templates with variable personalization. Save drafts, copy to clipboard, and track what you’ve sent.

  • AI-powered by Claude API
  • Customizable email templates
  • Variable personalization (name, scores, etc.)
  • Draft saving & send tracking

Multi-Location Targeting

One dashboard. Fifteen cities. Unlimited opportunity.

Serve clients in multiple markets? Target up to 15 cities simultaneously, each with its own configurable search radius. Leads from all locations flow into a single unified pipeline. Perfect for designers and agencies who aren’t limited to a single metro area.

  • Up to 15 simultaneous locations
  • Configurable radius per city
  • Unified lead pipeline
  • Background lead generation per location

Auto-Analysis Engine

Leads analyze themselves. You just browse.

As you browse your lead queue, each card automatically triggers a full analysis in the background: SEO audit, AI design assessment, PageSpeed metrics — all running silently with daily limits based on your plan. By the time you look at a lead, the data is already there.

  • Automatic background analysis
  • SEO + Design + Speed in one pass
  • Daily limits based on plan tier
  • Zero manual work required

Google Business Integration

4.8 stars and 200 reviews. But their website is from 2009.

We pull Google Places data for every lead: star rating, review count, business category, and contact info. A business with stellar reviews and a terrible website is the ideal client — they clearly care about their reputation, they just haven’t caught up online. We help you find exactly these diamonds in the rough.

  • Google star ratings & review counts
  • Business category identification
  • Contact info discovery
  • High-rating + bad-site = ideal client
How It Works

From zero to signed clients
in four simple steps

01

Pick your cities

Choose up to 15 locations where you want to find clients. Set a custom radius for each. Our engine starts scanning immediately — plumbers, dentists, restaurants, and dozens more niches in your area.

02

We find & score leads

Our engine scans thousands of local businesses, crawls their websites, and scores them on SEO, design, and speed. Each lead gets a temperature rating based on how likely they are to pay for a redesign.

03

Swipe & save the best

Browse leads one card at a time — like a dating app for clients. See scores, screenshots, and Google ratings at a glance. Heart the hot ones. Skip the rest. Build your dream pipeline in minutes.

04

Reach out & close

Use our AI-powered outreach tools to generate personalized emails in seconds. Track your pipeline on the Kanban board. Move leads from contacted to proposal to signed client. Watch your revenue grow.

Product Walkthrough

See the workflow in action

From discovery to close — here's how Site Flip transforms your freelance pipeline.

Your next client is one swipe away

Browse through scored leads with rich data cards. See website scores, temperature ratings, Google reviews, and site previews — all without leaving the app. Heart the ones you love, skip the rest.

Try it free
Joe’s Plumbinghot
SEO 18DSN 12SPD 31
4.8
Sunrise Bakerywarm
SEO 42DSN 35SPD 48
4.5
Peak Roofinghot
SEO 14DSN 8SPD 22
4.9
Testimonials

Designers are closing more deals

I went from spending 10 hours a week on lead gen to closing 3 new clients in my first month. The temperature rating system is insanely accurate — every ‘hot’ lead I’ve contacted has been genuinely interested.

3 new clients in month one
SC
Sarah Chen
Freelance Web Designer · Portland, OR

We use the Power plan across 12 cities. The pipeline board alone replaced our Trello, spreadsheets, and CRM. Having everything from discovery to outreach in one tool is a game-changer for our team.

Replaced 3 tools in one
MR
Marcus Rivera
Agency Owner, Pixel & Co · Austin, TX

The AI email drafts are shockingly good. I tweak maybe 10% of what it writes. I’ve gone from dreading cold outreach to actually enjoying it because the emails feel genuine and data-driven.

4x outreach volume
JO
Jamie Okafor
Freelance Developer · Chicago, IL
Pricing

Start free, scale when
you're ready

No credit card required. Upgrade or cancel anytime. One new client pays for a year of Pro.

Free

Try it out. See if it clicks.

$0forever
Get started
  • 10 leads per month
  • 1 target location
  • Basic website scoring
  • Lead browsing & swiping
  • 5 auto-analyses per day
Most Popular

Pro

For freelancers serious about growing.

$29/month
Start free trial
  • 30 leads per month
  • 5 target locations
  • Full quality scoring (SEO + Design + Speed)
  • Pipeline Kanban board
  • AI outreach tools
  • AI email generation
  • 10 auto-analyses per day
  • Auto lead refills

Power

For agencies that want it all.

$69/month
Start free trial
  • 100 leads per month
  • 15 target locations
  • Everything in Pro
  • Priority lead generation
  • Advanced AI insights
  • 20 auto-analyses per day
  • Auto lead refills
  • Priority support

All plans include a 14-day free trial. No credit card required.

FAQ

Common questions

Your next client already has a terrible website

They're sitting on Google Maps right now with a 4.9-star rating and a website from 2012. Start finding them today. No credit card required.

Get started free
No credit card required